If you are Vogue, after watching the Apple Keynote, you call a meeting to start the creation of a new division, responsible for churning out new unique content for the iPad. This gives consumers, an IPad magazine that consists of video, audio, text and images, all interactive to give the user a slew of choices and integrated with the print magazine. This now allows them, as they read certain pages, or articles in the print version, to enter codes to access extra features, maybe behind the scene footage, interviews, commentaries etc. This creates an added value layer for the consumer, utilizing the new technology to make the magazine more than just text.
What to do with the iPad if you are Vogue